During the second half of 2022, 8.1 percent of all programmatically bought desktop display skyscraper ads (160 x 600 pixels) were viewable. A display ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.
Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device
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Integral Ad Science. (May 31, 2023). Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device [Graph]. In Statista. Retrieved May 27, 2024, from https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. "Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device." Chart. May 31, 2023. Statista. Accessed May 27, 2024. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. (2023). Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device. Statista. Statista Inc.. Accessed: May 27, 2024. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. "Programmatic Display Advertising Viewability Rate Worldwide in 2nd Half 2022, by Ad Size and Device." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Integral Ad Science, Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device Statista, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/ (last visited May 27, 2024)
Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/373487/advertising-viewability-ad-size/