Amazon accounted for 11.8 percent of the total digital advertising spending in the United States in 2022. This share was expected to increase in the coming years, reaching 15.2 percent in 2025.
Amazon share of digital advertising spending in the United States from 2020 to 2025
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Other statistics that may interest you Amazon advertising in the United States
Overview
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- Basic Statistic Internet companies ranked by revenue 2017-2023
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Ad revenue of selected major retailers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
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- Basic Statistic Annual net sales of Amazon 2004-2023
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Amazon ad business
8
- Premium Statistic Digital retail media ad revenue growth worldwide 2022, by retailer
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
- Premium Statistic Global Amazon advertising revenue 2019-2023
- Premium Statistic Growth of Amazon ad sales worldwide 2020-2023
- Premium Statistic Amazon digital advertising spending share in the U.S. 2020-2025
- Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
Amazon ad investments
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- Premium Statistic Amazon: global ad spend 2014-2023
- Premium Statistic Largest advertisers in the U.S. 2022
- Premium Statistic Amazon: ad spend in the U.S. 2012-2022
- Premium Statistic Amazon's ad spend in the U.S. by medium 2022
- Premium Statistic Largest podcast advertisers in the U.S. 2023
- Premium Statistic Largest TikTok advertisers in the U.S. 2022
Market perspective
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- Premium Statistic Monthly ad spend on Amazon according to U.S. retailers 2022
- Premium Statistic Ad types used in retail Amazon advertising in the U.S. 2022
- Premium Statistic Amazon ad solutions driving highest ROAS in the U.S. 2022
- Premium Statistic Leading goals for Amazon advertising in the U.S. 2022
- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2020-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2022, by category
- Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads spend in the U.S. 2019-2022
Metrics
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- Premium Statistic Amazon sponsored ads CPC in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads ACOS in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads CTR in the U.S. 2022, by type
- Premium Statistic Amazon DSP CPM in the U.S. 2021-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads CPC in the U.S. 2019-2022
- Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
Further related statistics
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- Digital advertising spending share in Taiwan 2008-2015
- Digital advertising spending share in New Zealand 2008-2015
- Digital advertising spending share in Singapore 2008-2015
- Digital advertising spending share in South Korea 2008-2015
- Digital advertising spending share in Israel 2008-2015
- Digital advertising spending share in Hong Kong 2008-2015
- Yearly digital advertising spend share India 2016-2024
- Digital advertising spending share in Japan 2008-2015
- Digital advertising spending share in Australia 2008-2015
- Digital share of ad spend in South Africa 2019-2022
- Digital advertising spending share in Malaysia 2008-2015
- Classifieds ad spend share in Brazil 2013-2019
- Programmatic share in digital display ad spend in Canada 2014-2017
- Digital advertising spending change in Israel 2008-2015
- In-stream video ad spend in Germany 2020-2022
- Radio advertising spending share in New Zealand 2008-2015
- Programmatic advertising spending in Chile 2018-2023
Further Content: You might find this interesting as well
Statistics
- Digital advertising spending share in Taiwan 2008-2015
- Digital advertising spending share in New Zealand 2008-2015
- Digital advertising spending share in Singapore 2008-2015
- Digital advertising spending share in South Korea 2008-2015
- Digital advertising spending share in Israel 2008-2015
- Digital advertising spending share in Hong Kong 2008-2015
- Yearly digital advertising spend share India 2016-2024
- Digital advertising spending share in Japan 2008-2015
- Digital advertising spending share in Australia 2008-2015
- Digital share of ad spend in South Africa 2019-2022
- Digital advertising spending share in Malaysia 2008-2015
- Classifieds ad spend share in Brazil 2013-2019
- Programmatic share in digital display ad spend in Canada 2014-2017
- Digital advertising spending change in Israel 2008-2015
- In-stream video ad spend in Germany 2020-2022
- Radio advertising spending share in New Zealand 2008-2015
- Programmatic advertising spending in Chile 2018-2023
eMarketer, & Insider Intelligence. (May 9, 2023). Amazon share of digital advertising spending in the United States from 2020 to 2025 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/
eMarketer, und Insider Intelligence. "Amazon share of digital advertising spending in the United States from 2020 to 2025." Chart. May 9, 2023. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/
eMarketer, Insider Intelligence. (2023). Amazon share of digital advertising spending in the United States from 2020 to 2025. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/
eMarketer, and Insider Intelligence. "Amazon Share of Digital Advertising Spending in The United States from 2020 to 2025." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/
eMarketer & Insider Intelligence, Amazon share of digital advertising spending in the United States from 2020 to 2025 Statista, https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/ (last visited March 29, 2024)
Amazon share of digital advertising spending in the United States from 2020 to 2025 [Graph], eMarketer, & Insider Intelligence, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/388305/digital-advertising-expenditures-share-usa/