In 2022, display was the leading digital advertisigng format in Ireland, attracting 59.5 percent of digital advertising spending. Search ranked secnd with 34.9 percentpercent, whereas classifieds and directories accounted for 5.6 percent of the total.
Distribution of digital advertising spending in Ireland in 2022, by format
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Statistics
IAB Europe. (July 19, 2023). Distribution of digital advertising spending in Ireland in 2022, by format [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe. "Distribution of digital advertising spending in Ireland in 2022, by format." Chart. July 19, 2023. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe. (2023). Distribution of digital advertising spending in Ireland in 2022, by format. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe. "Distribution of Digital Advertising Spending in Ireland in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe, Distribution of digital advertising spending in Ireland in 2022, by format Statista, https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/ (last visited May 06, 2024)
Distribution of digital advertising spending in Ireland in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/