U.S. B2B buyers: pre-purchase share of items researched 2013-2014
The statistic shows the percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. It was found that B2B buyers have increased their pre-purchase research in 2014, with 30.4 percent of respondents saying they researched more than 90 percent of items before they made their purchase decision.