This statistic displays the leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015. In 2015, 44 percent of advertising agencies reported more efficient delivery of brand campaigns as the main reason for investing in programmatic advertising.
Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Data sources used for programmatic campaigns in Europe 2022
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic Major obstacles in programmatic marketing development in Italy 2019
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Display ad spend in Spain 2022, by sales method
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Change in digital advertising spending in Chile 2019-2023
About the region
10
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Fastest growing online advertising markets in Europe 2022
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in Europe 2017-2022
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spending in Western Europe 2017-2027
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Ad spend growth in Western Europe 2000-2024
Selected statistics
2
Other regions
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Major opportunities in programmatic marketing development in Italy 2019
- Premium Statistic Investments of advertising agencies in Sweden 2008-2021
- Premium Statistic Change of sales promotion volume in Finland from 2016 to 2017, by channel
- Premium Statistic Share of DOOH in OOH ad revenue in Australia 2012-2017
- Premium Statistic South Africa: mobile ad revenue 2014-2023
- Premium Statistic Programmatic advertising spending in the Netherlands 2016-2020
- Premium Statistic Growth of the media and entertainment spending in Brazil 2019-2025, by sector
- Premium Statistic Yandex Video Network ad spend share in Russia and CIS 2020, by industry
- Premium Statistic Internet advertising production costs in Japan 2014-2023
Related statistics
10
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Basic Statistic Investments of advertising & market research companies in Sweden 2008-2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Programmatic digital display ad spend in the UK 2021, by transaction method
- Premium Statistic Mobile header bidding ad spend growth worldwide 2020, by platform
- Premium Statistic Mobile share in header bidding ad spend worldwide 2019-2020
- Premium Statistic Increase in ad spending on selected digital channels by U.S. retailers 2020
- Premium Statistic Worldwide programmatic market share 2012-2021
Further related statistics
10
- Structure of investment portfolio of Allianz Group 2014-2023
- Pfizer's ad spending 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Reasons for not buying books in bookstores in France 2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
Further Content: You might find this interesting as well
Statistics
- Structure of investment portfolio of Allianz Group 2014-2023
- Pfizer's ad spending 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Reasons for not buying books in bookstores in France 2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
IAB Europe. (August 6, 2015). Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/
IAB Europe. "Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015." Chart. August 6, 2015. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/
IAB Europe. (2015). Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/
IAB Europe. "Leading Reasons for Investing in Programmatic Advertising According to Advertising Agencies in Europe in 2015." Statista, Statista Inc., 6 Aug 2015, https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/
IAB Europe, Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015 Statista, https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/ (last visited May 21, 2024)
Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015 [Graph], IAB Europe, August 6, 2015. [Online]. Available: https://www.statista.com/statistics/458143/reasons-for-investing-in-programmatic-advertising-according-to-ad-agencies-europe/