Spend on short-form DRTV ad campaigns in the U.S. 2011-2017
The statistic illustrates the average spending of short-form direct response TV (DRTV) advertising campaigns in the United States from the second quarter of 2011 to the fourth quarter of 2017. In the fourth quarter of 2017, short-form DRTV advertising campaigns' cost amounted to a little over 718 thousand U.S. dollars on average.