Most popular DIY retailers by customer numbers in Germany 2021

This graph shows the results of a survey concerning the number of customers of the most popular DIY and home improvement retailers in Germany from 2018 to 2021. During the 2021 survey period it was found that around 19 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at OBI in the previous six months.

Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)

Characteristic	OBI	Bauhaus	Toom Baumarkt	Hornbach	Hagebau	Globus
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* No longer included after 2014.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here and in the report.

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