Survey on loyalty towards tried and tested brands in Germany 2016-2020

Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Wenn ich mit einer Marke zufrieden bin, bleibe ich auch bei ihr."

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