Amazon Prime usage in the United Kingdom (UK) 2015-2016, by TV platform
This statistic shows the penetration of Amazon Prime subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. During the period of consideration, the popularity of Amazon Prime usage increased across all TV platforms. The highest growth in the number of subscriptions took place among Freesat households and Virgin households (9 percent for each platform), and Freesat became the leading platform in terms of Amazon Prime usage.