Beauty market value by category worldwide

In 2023, the personal care segment recorded revenues of about 274 billion U.S. dollars worldwide, a figure that was forecast to increase up to over 319 billion U.S. dollars by the year 2028. Other categories, such as skincare or cosmetics, are also expected to increase by the same year.

Beauty and personal care market value worldwide from 2018 to 2028, by category (in billion U.S. dollars)

Characteristic	Personal Care	Skin Care	Cosmetics	Fragrances
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Release date

January 2024

More information

Region

Worldwide

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

The Beauty & Personal Care market is defined here as consumer goods for cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care products, fragrances and personal care products such as hair care, deodorants and shaving products. Excluded are beauty services, such as hairdressers, professional products and electric personal care products. Products that primarily serve medical purposes are also excluded here but shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

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