Awareness of product placement on TV in the United Kingdom (UK) 2017, by social grade
This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by social grade. Of ABC1 social grade respondents, 14 percent had seen and were able to correctly identify the symbol, compared with 11 percent of C2DE social grade respondents.