insurance customer recommendation likelihood in the United Kingdom (UK) 2014-2017
This statistic illustrates the share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017, by insurance type. As of 2017, it can be seen that 32 percent of respondents stated that they have recommended their life insurer to family or friends, which was an increase of 12 percent from 2015.