E&M industry digital and non-digital ad spend in the Netherlands 2012-2023
Digital ad spend in the Dutch entertainment & media (E&M) sector is expected to be over 2.5 billion euros by 2023, with non-digital advertising forecast to decrease. The source mentions these increasing investments are due to the growing popularity of video games, esports, podcasts and live events. This increasing demand for E&M resulted in a growing advertising spend. In 2018, digitial ad spend was worth around two billion euros in the Netherlands. This was only several hundred million euros above the non-digital ad spend.