This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41 percent of respondents living in rural communities stated that they were likely to shop online on Black Friday.
Share of U.S. consumers shopping online on Black Friday 2017, by urbanity
Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
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Further related statistics
Statista Survey. (October 24, 2017). Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity [Graph]. In Statista. Retrieved December 15, 2019, from https://cdn3.statista.com/statistics/636453/us-black-friday-online-shopping-by-urbanity/
Statista Survey. "Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity." Chart. October 24, 2017. Statista. Accessed December 15, 2019. https://cdn3.statista.com/statistics/636453/us-black-friday-online-shopping-by-urbanity/
Statista Survey. (2017). Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity. Statista. Statista Inc.. Accessed: December 15, 2019. https://cdn3.statista.com/statistics/636453/us-black-friday-online-shopping-by-urbanity/
Statista Survey. "Share of Online Consumers in The United States Who Are Likely to Shop Online on Black Friday as of October 2017, by Urbanity." Statista, Statista Inc., 24 Oct 2017, https://cdn3.statista.com/statistics/636453/us-black-friday-online-shopping-by-urbanity/
Statista Survey, Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity Statista, https://cdn3.statista.com/statistics/636453/us-black-friday-online-shopping-by-urbanity/ (last visited December 15, 2019)