Brick-and-mortar: Black Friday peak shopping hours among U.S. consumers 2018, by age
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, 10 percent of the respondents aged 18 to 29 years answered that they plan to begin their Black Friday shopping in the early afternoon, around 1:00 p.m. to 3:00 p.m..