Number of stores U.S. consumers plan to visit on Black Friday 2018, by age group
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how many different stores they plan to visit for Black Friday shopping that year. During the survey, 39 percent of the respondents aged 18 to 29 years said that they will visit between three and five different stores on Black Friday 2017.