U.S. online retail feature usage 2016

This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.

Most popular online shopping website features according to consumers in the United States as of December 2016

Characteristic	Share of respondents
Easy checkout	74%
Ability to automatically apply gift card credit at time of purchase	72%
Previous purchase history	68%
Wishlist/save for later list	64%
Recommendations tailored to me	39%
Order online/pick-up in store	30%
New customer discount for first purchase	30%
Live help	29%

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Release date

January 2017

More information

Region

United States

Survey time period

December 2016

Number of respondents

total survey n=1,013

Age group

18 years and older

Special properties

n=682 shopping with online merchants

Method of interview

Online survey

Supplementary notes

Question: "Please indicate whether you have used each of the online shopping features shown below when shopping with [ONLINE MERCHANTS]. - Yes, have used this."

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