In 2018, print magazines were the most used source of information during the purchasing process of a car in Finland. In fact, roughly 20 percent of respondents stated that they read print magazines when they are looking for ideas or making a purchase decision. Printed magazines were followed by newspapers as the second most popular source to look for ideas and tips. At the same time, radio was the least used medium to collect information when buying a car.
Which media do you use as information sources during the purchasing process of a car?
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FPPA. (April 1, 2018). Which media do you use as information sources during the purchasing process of a car? [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. "Which media do you use as information sources during the purchasing process of a car?." Chart. April 1, 2018. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. (2018). Which media do you use as information sources during the purchasing process of a car?. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. "Which Media Do You Use as Information Sources during The Purchasing Process of a Car?." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA, Which media do you use as information sources during the purchasing process of a car? Statista, https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/ (last visited May 04, 2024)
Which media do you use as information sources during the purchasing process of a car? [Graph], FPPA, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/