By household penetration rate, Bimbo outperformed Coca-Cola in the Latin American country: over 99 percent of households bought products from the Mexican bakery company in 2020, nearly 98 percent purchased Coca-Cola beverages at least once a year.
In 2022, Coca-Cola was the most popular FMCG brand among Mexican consumers, with more than 1.1 billion Consumer Reach Points (CRP). The food and beverage brands Bimbo and Lala followed by less than half of that score. Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points)
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Kantar Worldpanel. (July 12, 2023). Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points)." Chart. July 12, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Mexico in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/ (last visited May 15, 2024)
Leading fast moving consumer goods (FMCG) brands in Mexico in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/718375/most-popular-fmcg-brands-in-mexico-by-reach/