Eye makeup: women's loyalty to brands in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they use eye make-up products (mascara, eye shadow, eyeliner etc.) from the same brand. Out of those surveyed, 39 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones