As of October 2021, cost-per-click (CPC) of YouTube ads stood at 3.21 U.S. dollars. Among the social networks presented in the data set, LinkedIn hat the highest CPC, with 5.26 U.S. dollars whereas twitter had the lowest CPC with 0.38 U.S. dollars.
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Social media advertising and marketing worldwide
Overview
7
- Premium Statistic Social media ad spend worldwide 2019-2029
- Premium Statistic Social network ad spending per user worldwide 2020-2028, by device
- Premium Statistic Largest social media advertising markets worldwide 2022
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
6
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Use of social media ads among marketers worldwide 2023, by platform
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2023, by platform
- Premium Statistic Areas in which marketers used automation the most worldwide 2024
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
Effectiveness & metrics
6
- Premium Statistic Benefits of social media marketing worldwide 2023
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Volume of social media ad impressions worldwide 2022-2023
- Premium Statistic Volume of social media ad clicks worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Social media ads CPM worldwide 2022-2023
Market leaders
6
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
- Basic Statistic Fastest growing brands worldwide 2023
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Social media platforms with highest ROI worldwide 2023
- Premium Statistic Social media revenue of selected companies 2022
- Premium Statistic Leading social commerce platforms worldwide 2023, by country
Consumers
8
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Number of worldwide social media users 2023, by region
- Basic Statistic Global social networks ranked by number of users 2024
- Premium Statistic Leading social media usage reasons worldwide 2023
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Further related statistics
13
- Average CPC of dental advertising in the U.S. 2019, by state
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Most influential social media for holiday purchases in Canada 2017
- U.S. Twitter mobile advertising revenue 2015-2018
- Average user engagement rate with branded IGC on Instagram 2017
- Number of active advertisers on Instagram 2016-2017
- Perception of advertising on social media in Sweden in 2017, by platform
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Face confidence among social media models in Norway 2019
- Respondents who discover products on social media SEA 2019 by country or region
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “tanning and dressing of leather, dyeing of fur“ in Spain 2012-2025
Further Content: You might find this interesting as well
Statistics
- Average CPC of dental advertising in the U.S. 2019, by state
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Most influential social media for holiday purchases in Canada 2017
- U.S. Twitter mobile advertising revenue 2015-2018
- Average user engagement rate with branded IGC on Instagram 2017
- Number of active advertisers on Instagram 2016-2017
- Perception of advertising on social media in Sweden in 2017, by platform
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Face confidence among social media models in Norway 2019
- Respondents who discover products on social media SEA 2019 by country or region
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “tanning and dressing of leather, dyeing of fur“ in Spain 2012-2025
Seeking Alpha. (October 14, 2021). Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. "Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)." Chart. October 14, 2021. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. (2021). Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. "Cost-per-click (Cpc) of Ads on Selected Social Media Platforms Worldwide as of October 2021 (in U.S. Dollars)." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha, Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) Statista, https://www.statista.com/statistics/872682/social-media-advertising-cpc/ (last visited April 28, 2024)
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) [Graph], Seeking Alpha, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/872682/social-media-advertising-cpc/