This statistic shows the influences on Singaporeans' purchasing decisions as of August 2018. During the period surveyed, when asked which of the following had ever influenced the participants' decisions to purchase a product, online reviews ranked the highest, with 70 percent of the respondents indicating they were influenced by them. Celebrities had the least impact on the participants' purchasing decisions with only 22 percent of respondents indicated they had purchased a product as a result of being influenced by a celebrity.
Influences on Singaporeans' decisions to buy a product as of August 2018
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YouGov, & Public Relations and Communications Association. (September 14, 2018). Influences on Singaporeans' decisions to buy a product as of August 2018 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/
YouGov, und Public Relations and Communications Association. "Influences on Singaporeans' decisions to buy a product as of August 2018." Chart. September 14, 2018. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/
YouGov, Public Relations and Communications Association. (2018). Influences on Singaporeans' decisions to buy a product as of August 2018. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/
YouGov, and Public Relations and Communications Association. "Influences on Singaporeans' Decisions to Buy a Product as of August 2018." Statista, Statista Inc., 14 Sep 2018, https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/
YouGov & Public Relations and Communications Association, Influences on Singaporeans' decisions to buy a product as of August 2018 Statista, https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/ (last visited May 16, 2024)
Influences on Singaporeans' decisions to buy a product as of August 2018 [Graph], YouGov, & Public Relations and Communications Association, September 14, 2018. [Online]. Available: https://www.statista.com/statistics/950002/singapore-influences-on-purchasing-decisions/