Channels where consumers browse for Black Friday items in key markets 2018

Channels shoppers use for Black Friday purchases in selected countries as of September 2018

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Release date

November 2018

Region

Worldwide

Survey time period

September 2018

Number of respondents

1,007 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 430; United Kingdom: n = 203; Germany: n = 166; Canada: n = 208

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