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Preferred Black Friday shopping channels in key markets 2018

Preferred Black Friday shopping channels according to consumers in selected countries in 2018

by J. Clement, last edited Jan 28, 2019
Preferred Black Friday shopping channels in key markets 2018 This statistic presents a ranking of the preferred shopping channels of consumers for their Black Friday purchases in selected countries in 2018. According to a survey by McKinsey & Company, 71 percent of respondents in Germany reported that their preferred shopping channel was through their computers, while in comparison only 36 percent of respondents stated that their preference was through in-store locations.
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Preferred Black Friday shopping channels according to consumers in selected countries in 2018

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