The share of organizations using social media analytics in market research worldwide increased overall from 2014 to 2020, despite some fluctuation. During the 2020 survey, 57 percent of respondents stated they used social media analytics as a research method.
Share of organizations using social media analytics in market research worldwide from 2014 to 2020
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GreenBook. (January 28, 2021). Share of organizations using social media analytics in market research worldwide from 2014 to 2020 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/
GreenBook. "Share of organizations using social media analytics in market research worldwide from 2014 to 2020." Chart. January 28, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/
GreenBook. (2021). Share of organizations using social media analytics in market research worldwide from 2014 to 2020. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/
GreenBook. "Share of Organizations Using Social Media Analytics in Market Research Worldwide from 2014 to 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/
GreenBook, Share of organizations using social media analytics in market research worldwide from 2014 to 2020 Statista, https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/ (last visited May 15, 2024)
Share of organizations using social media analytics in market research worldwide from 2014 to 2020 [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/966890/market-research-industry-social-media-analytics/