U.S. leading online shopping attributes 2018

This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.

Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018

Characteristic	Share of respondents
Search and navigation (easy to find products)	61%
Product ratings and reviews	53%
A fast and convenient check-out process	50%
Overall speed/responsiveness of the website	48%
Improved product content and information	38%
Ability to check inventory/availability in a local store	29%
Reserve online and pick-up in-store	17%
Recommendations for related products	10%
Improved mobile experience	7%
Personalized experience	6%

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Release date

November 2018

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Region

United States

Survey time period

November 2018

Supplementary notes

Question: "When you shop online (including the holiday shopping season), what are the most important attributes of the online shopping experience?"
Source did not reveal information regarding the sample size or age range of respondents.

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