Poland: toy market distribution channels 2012-2022

This statistic shows the share of toy market distribution channels in Poland in 2012, 2017 and 2022. Online stores are expected to represent the largest share of the toy market by 2022 with 28 percent, followed by grocery chains with a 23 percent share.

Share of toy market distribution channels in Poland from 2012 to 2022

Characteristic	Children one-stop chains	Children specialist chains	Fashion chains	Grocery chains	Online players	Other players
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Release date

July 2018

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Region

Poland

Survey time period

2012, 2017 and 2022*

Special properties

Market model based on desk research, mystery store checks, expert interviews

Supplementary notes

* Forecast data.
According to the source forecasts were based on top players' announced expansion plans where available and considered declining growth or linear growth elsewhere)

The study defines "Toys" market as all traditional baby and children's toys, including construction toys, games and puzzles, dolls and their accessories, baby and infant toys, model vehicles, arts and crafts toys, plush toys, pre-school toys, outdoor and sports toys, scientific and educational toys, action figures and their accessories, remote control toys, ride-on vehicles, dress-up and role play toys, other traditional children's toys and games. The market excludes all types of video games

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