In 2021, search was the leading digital ad format in Sweden with a spending share of 56 percent. It was followed by social media with 16 percent and video with eight. Podcast advertising accounted for one percent of the total digital ad spend in the Scandinavian country.
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format
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Statistics
Göteborgs universitet. (March 15, 2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden in 2020 and 2021, by format." Chart. March 15, 2023. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden in 2020 and 2021, by Format." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden in 2020 and 2021, by format Statista, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited May 03, 2024)
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/