digital ad spending itself is forecast to increase from 523 billion to 836 billion U.S. dollars.
In 2021, digital advertising accounted for 63.1 percent of total global advertising spending. The source projected that the share would increase to 72.5 percent by 2026. The this period, the Share of digital in advertising spending worldwide from 2021 to 2026
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Statistics
PubMatic (@Ben_Kaplan). (February 1, 2023). Share of digital in advertising spending worldwide from 2021 to 2026 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). "Share of digital in advertising spending worldwide from 2021 to 2026." Chart. February 1, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). (2023). Share of digital in advertising spending worldwide from 2021 to 2026. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). "Share of Digital in Advertising Spending Worldwide from 2021 to 2026." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan), Share of digital in advertising spending worldwide from 2021 to 2026 Statista, https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/ (last visited May 23, 2024)
Share of digital in advertising spending worldwide from 2021 to 2026 [Graph], PubMatic (@Ben_Kaplan), February 1, 2023. [Online]. Available: https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/