This statistic gives data on the share of mobile advertising spending in total online display advertising spending in selected European countries in 2015 and 2017. In 2017, mobile display advertising's share in the United Kingdom was 60.7 percent, up from 43.1 percent in 2015.
Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country
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IAB Europe. (June 28, 2018). Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country." Chart. June 28, 2018. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. (2018). Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Mobile Display Advertising as Share of Online Display Advertising in Europe in 2015 and 2017, by Country." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe, Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country Statista, https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/ (last visited June 11, 2024)
Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country [Graph], IAB Europe, June 28, 2018. [Online]. Available: https://www.statista.com/statistics/275697/mobile-display-ad-spending-as-share-of-online-display/