Online video in the United States

Statistics report about the online video market in the United States

Online video in the United States

This report presents insights and statistics on online video usage, highlighting online video consumption in the United States. The report gives information on the most popular online video content properties, online video's role in advertising as well as the most relevant companies and access methods. See Video-on-demand in the U.S. report for a complete outlook.

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Table of contents

Overview

6
  • Premium Statistic U.S. consumer spending on digital home entertainment 2012-2022, by type
  • Premium Statistic Television and video access types in households in the U.S. 2021-2022
  • Premium Forecast Drivers of digital video purchases in the U.S. 2023
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Impact of online video consumption on TV time in the U.S. 2022, by age group

Platform benchmarks

8
  • Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
  • Premium Forecast Digital video purchases by brand in the U.S. 2023
  • Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
  • Basic Statistic Leading U.S. video properties 2023, by reach
  • Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
  • Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
  • Basic Statistic Most popular online video type in the U.S. 2022
  • Basic Statistic Most popular free services used to watch online videos in the U.S. 2022, by age group

User engagement

7
  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
  • Premium Statistic U.S. leading video content type Q3 2023, by usage reach
  • Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
  • Premium Statistic Digital video watching frequency among U.S. adults 2022, by age group
  • Premium Forecast Preferred digital video content by genre in the U.S. 2023
  • Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024

Video streaming on-demand

8
  • Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
  • Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
  • Basic Statistic SVOD revenue in the U.S. 2011-2023
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2023
  • Premium Statistic Netflix subscriptions in the U.S. 2023
  • Premium Statistic Frequency of using Disney Plus in the U.S. 2022, by generation
  • Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by tier
  • Premium Statistic Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023

Social video & UGC

5
  • Premium Statistic U.S. users creating videos for the internet 2022, by age group
  • Premium Statistic U.S. daily social video consumption 2019-2027
  • Basic Statistic U.S. user engagement on short video platform 2022
  • Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
  • Premium Statistic Number of Snapchat users in the United States 2019-2026

Live streaming

6
  • Premium Statistic Most popular platforms used to watch live streams in the U.S. 2022, by age group
  • Premium Forecast Video live streaming sites usage in the U.S. 2023
  • Premium Statistic Frequency of watching live stream video in the U.S. 2022, by age group
  • Premium Statistic U.S. users who made money from live streaming content 2022, by age
  • Premium Statistic Product categories in online video shopping events U.S. 2022, by video use
  • Premium Statistic Users who bought at a livestream shopping event in the U.S. 2022, by age group

Mobile video apps

5
  • Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
  • Premium Statistic Awareness and download intent for shopping apps among U.S. consumers 2023
  • Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
  • Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
  • Premium Statistic U.S. children daily time on video apps 2023

Spotlight: online video advertising

5
  • Premium Statistic Leading digital consumer engagement tactics worldwide 2022
  • Premium Statistic Video ad viewability rates worldwide 2022, by device
  • Premium Forecast Digital Market Outlook: digital video advertising spending in selected countries 2022
  • Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
  • Premium Statistic Leading short video platforms used by U.S. ad buyers 2022
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FURTHER REPORTS

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