Consumer trends 2023: Sustainability edition

Environmental sustainability has become a key factor in retail and consumer behavior. Despite signs that consumers are increasingly motivated to shop sustainably, the global economic situation may limit the extent to which they do so. Consumers also rely on companies living up to, and being held accountable for, their sustainability claims. This report aims to identify the sustainability developments and trends expected to emerge in the consumer goods and retail industry in 2023, providing fact-based insights on topics such as the movement towards a more circular economy.