Cosmetics consumer behavior in the U.S.

Statistics report on cosmetics consumer behavior in the U.S.

Cosmetics consumer behavior in the U.S.

This report provides statistical information regarding consumer behavior and expenditure within the cosmetics and beauty industry in the United States. It covers topics such as consumer expenditure and purchase locations, as well as consumer preferences including products choices and attributes.

Table of contents

Channels and retailers

9
  • Premium Statistic Leading cosmetics shopping destinations of female U.S. consumers 2017
  • Premium Statistic Preferred types of shops for online cosmetics shopping in the U.S. 2017
  • Premium Statistic Places where U.S. consumers buy organic beauty and care products 2017
  • Premium Statistic Household penetration of cosmetics in the U.S. as of October 2017, by category
  • Premium Statistic Share of U.S. consumers who purchased cosmetics at national retailers May 2017
  • Premium Statistic Share of U.S. consumers who purchased cosmetics at local retailers May 2017
  • Premium Statistic Leading retailers where U.S. consumers shopped for cosmetics in 2017
  • Premium Statistic Proportion of cosmetics purchases made online by U.S. consumers 2017
  • Basic Statistic Leading online destinations for U.S. beauty and personal care shoppers 2016

Purchasing behavior

6
  • Premium Statistic Beauty and care products bought by U.S. consumers 2017
  • Premium Statistic Share of organic beauty and care products bought by U.S. consumers 2017
  • Premium Statistic Beauty box brand subscription rate among female U.S. subscribers 2017
  • Premium Statistic Cosmetics purchasing behavior among consumers in the U.S. in 2017
  • Basic Statistic U.S. consumers aversion from buying cosmetic brands tested on animals 2017
  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2022

Consumer preference

6
  • Premium Statistic Leading retailers where U.S. consumers bought cosmetic products in 2017
  • Premium Statistic U.S. consumers who care about ingredients in beauty and care products 2017
  • Premium Statistic U.S. consumers who prefer to buy natural/organic cosmetics products 2017
  • Premium Statistic Skin care ingredient preferences among women in the U.S. 2017
  • Premium Statistic Facial foundation brand preferences in the U.S. in 2017 and 2018, by age
  • Premium Statistic Brands of blusher or bronzer used in the U.S. 2020

Online behavior

11
  • Premium Statistic Cosmetics product purchase frequency of female U.S. consumers 2017, by channel
  • Premium Statistic Preferred beauty product purchasing channels in the U.S. in 2019
  • Premium Statistic Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
  • Premium Statistic Leading beauty brands on social media in the U.S. 2020, by actions
  • Premium Statistic Female U.S. consumers who read beauty and cosmetics magazines 2017
  • Premium Statistic Female U.S. consumers who read beauty and cosmetics blogs 2017
  • Premium Statistic Female U.S. consumer beauty and cosmetics blogs consumption 2017
  • Premium Statistic YouTube beauty product review video consumption of female U.S. users 2017
  • Premium Statistic YouTube beauty tutorial video consumption of female U.S. users 2017
  • Premium Statistic YouTube beauty haul video consumption of female U.S. users 2017
  • Premium Statistic Female U.S. user preference of brand versus user-generated beauty content videos 2017

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