E-commerce in Vietnam

Statistics report on e-commerce in Vietnam

E-commerce in Vietnam

This report provides figures on the e-commerce industry in Vietnam. It includes statistical information on key figures, the most popular product categories to be bought online, as well as major industry players in the country. In addition, it also contains data on the usage of e-commerce among enterprises and Vietnamese consumer behavior when it comes to online shopping.

Table of contents

Overview

6
  • Premium Statistic Internet economy size SEA 2023, by country
  • Premium Statistic GMV of the internet economy in Vietnam 2015-2025
  • Premium Statistic GMV of the internet economy Vietnam 2023, by sector
  • Premium Statistic E-commerce market volume SEA 2021-2030, by country
  • Premium Statistic E-commerce share of retail sales in Vietnam 2015-2022
  • Premium Statistic Number of e-commerce sites in Vietnam 2018-2022, by type

Key indicators

5
  • Premium Statistic E-commerce market value in Vietnam 2014-2023
  • Premium Statistic Yearly growth of e-commerce revenue Vietnam 2016-2023
  • Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
  • Premium Statistic Number of e-commerce users in Vietnam 2018-2022
  • Premium Statistic Channel preference for online shopping Vietnam 2019-2022

Expenditure

6
  • Premium Statistic Consumer goods e-commerce spending in Vietnam 2022, by category
  • Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2022, by category
  • Premium Statistic Online travel and tourism e-commerce spending Vietnam 2022, by category
  • Premium Statistic Online travel and tourism spending growth in Vietnam 2022, by category
  • Premium Statistic Digital media spending in Vietnam 2022, by category
  • Premium Statistic Digital media spending growth in Vietnam 2022, by category

Leading platforms

5
  • Premium Statistic Leading e-commerce platform market share Vietnam H1 2023
  • Premium Statistic E-commerce revenue in Vietnam H1 2023, by leading platform
  • Premium Statistic Revenue of Shopee Vietnam H1 2023, by sector
  • Premium Statistic Revenue of TikTok Shop Vietnam H1 2023, by sector
  • Premium Statistic Revenue of Lazada Vietnam H1 2023, by sector

E-commerce usage among enterprises

4
  • Premium Statistic Share of enterprises using e-commerce channels to sell products Vietnam 2019-2022
  • Premium Statistic Share of enterprises using social commerce Vietnam 2019-2022
  • Premium Statistic Share of e-commerce enterprises with mobile application for sales Vietnam 2018-2022
  • Premium Statistic Popular shipping methods used by e-commerce businesses in Vietnam 2022

Consumer behavior

7
  • Premium Statistic Share of population making online purchases Vietnam 2023, by gender
  • Premium Statistic Leading e-commerce categories in Vietnam 2022
  • Premium Statistic E-commerce usage intention Vietnam 2022
  • Premium Statistic Average retention time of consumers on e-commerce platforms 2022
  • Premium Statistic Leading e-commerce payment methods in Vietnam 2022
  • Premium Statistic Main factors that influence online purchases in Vietnam 2022
  • Premium Statistic Main obstacles for purchasing online in Vietnam 2022

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)