From international hits to Viaplay originals
As the global demand for locally produced content is higher than ever, it appears to be an ideal time to serve North American audiences with high-quality international content. With Viaplay becoming available in the U.S and Canada, customers of this service have access to more than 1,500 hours of European content such as Nordic Noir crime stories, as well as domestic and international TV shows, movies, and documentaries at a price of 5.99 U.S. dollars and 6.99 Canadian dollars per month, respectively. Thus, the streaming service is very competitive in comparison to other subscription-based streaming services that offer their program for higher monthly costs. Additionally, the list of Viaplay originals is long, with 126 scripted and non-scripted titles premiered in 2022 and more than 130 productions expecting to follow in 2023.Viaplay’s next chapter
Apart from national and international hit movies and series, Viaplay also provides live sports content in order to distinguish itself from rival companies. Viaplay Group has exclusive sport broadcasting rights in several markets, such as the MotoGP motorcycle racing in Scandinavia, the IHF World Handball Championship, and the Professional Darts Corporation European tour in the UK, the Netherlands, Poland, and the Nordic and Baltic region. Besides, the company acquired Premier Sports in the UK during the fourth quarter of 2022.With a combination of these live sports events, Nordic drama, and own productions, as well as further launches of the streaming service in the countries Germany, Austria, and Switzerland, Viaplay Group expects to further grow its revenue by over 10 percent between 2020 and 2025 and its subscriber base to around 12 million by the end of 2025.