India is the second largest market globally for smartphones after China. About 134 million smartphones were sold across India in the year 2017. India ranked second in the average time spent on mobile web by smartphone users across Asia Pacific. The combination of very high sales volumes and the average smartphone consumer behavior has made India a very attractive market for foreign vendors.
The mobile phone market is constantly in a state of flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares. Chinese vendors are further strengthening their positions in the smartphone category across India with the collective share of China-based vendors reaching 53 percent in 2017 from 34 percent a year ago. The volume of India's smartphone shipments was close to 140 million in 2018.
The market value of domestically manufactured smartphones in India was around 490 billion U.S. dollars in fiscal year 2016. This might have contributed to the reduction of the average selling price of smartphones in India. The smartphone market across the south Asian country is likely to prosper in the future. With the foundation of trailblazing technology, stunning features and designs, the new evolved smartphones will presumably catch the eye of the burgeoning middle class. As smartphones continue to become an integral part of everyday life, flag-ship products from domestic as well as foreign manufacturers in the mid-tier range, packed with powerful features for a reasonable price are expected to make a huge impact in the coming years.
