At current state, most Indonesians still do not use a mobile phone suitable for Internet use, and there are considerable differences between urban and rural areas. Especially in the big cities, a smartphone is the status symbol number one. Anyone who can afford it, somehow buys one. In the countryside, especially in remote regions, an Internet-enabled device makes little sense, because only 55 percent of the villages are able to receive LTE (4G) transmission speeds.
For the ones who do own a smartphone, especially communication apps, shopping apps as well as social media platforms seem to be popular with reach rates of about 92, 91 and 90 percent respectively.
Above all, the local providers as well as the producers of smartphones are benefiting from this. As of September 2018, Samsung had the highest market share of all mobile vendors with about 26.07 percent, followed by Xiami and Oppo, two smartphone producers from China. Since those three companies produce their devices based on the operating system Android, Google´s OS can account for over 88 percent of the market share. When it comes to the mobile network, the market seems to be a lot more competitive. Telkomsel, Simtel, as well as XL can be mentioned as one of the biggest players, but with the expected growth, it will just be a matter of time until H3L, Smartfren or STI will catch up.