Recreational Cannabis - LATAM

LATAM

Revenue in the Recreational Cannabis market is projected to reach US$2,310.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.19%, resulting in a market volume of US$3,119.00m by 2029.
In global comparison, most revenue will be generated in the United States (US$24.96bn in 2024).
In relation to total population figures, per person revenues of US$0.64k are generated in 2024.

Key regions: Netherlands, Spain, Canada, South Africa, Australia

Market

Region

Region comparison

Currency

Analyst Opinion

The Recreational Cannabis market in LATAM has been experiencing significant growth and development in recent years.

Customer preferences: Customers in LATAM are increasingly showing a preference for high-quality recreational cannabis products that offer a wide range of options, from traditional dried flower to edibles and concentrates. They are also gravitating towards brands that prioritize sustainability and social responsibility, reflecting a global trend towards conscious consumerism in the cannabis industry.

Trends in the market: In countries like Uruguay, the first in the world to fully legalize recreational cannabis, the market is characterized by a strong emphasis on government regulation and control. This has paved the way for a flourishing industry with a focus on quality and safety standards. In contrast, in countries like Mexico and Colombia, where legalization is more recent, the market is witnessing a surge in investments and partnerships as companies rush to establish a foothold in anticipation of exponential growth.

Local special circumstances: Each country in LATAM has its own unique set of regulations and cultural attitudes towards cannabis consumption. For instance, in Brazil, despite recreational cannabis remaining illegal, there is a growing acceptance of medicinal cannabis, which could potentially pave the way for future legalization. On the other hand, in Argentina, a country known for its progressive stance on social issues, there is a burgeoning market for cannabis products driven by changing attitudes and increasing awareness.

Underlying macroeconomic factors: The economic landscape in LATAM plays a crucial role in shaping the recreational cannabis market. Countries facing economic challenges, such as Argentina and Venezuela, see the cannabis industry as a potential source of revenue and job creation. In more stable economies like Chile and Brazil, the focus is on leveraging the market to boost tourism and attract foreign investment. Additionally, the impact of the COVID-19 pandemic has accelerated the shift towards legalizing cannabis as governments seek new sources of revenue to aid in economic recovery.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.