Russians' loyalty to e-stores discovered in self-isolation 2020, by age group

Published by Statista Research Department, Jun 26, 2020
Approximately 90 percent of Russian consumers stated that they would continue ordering from e-commerce websites that they discovered during the COVID-19 lockdown, in a survey in May 2020. The highest loyalty was recorded among Generation Z representatives.

What is the probability that you will continue to buy in one of the online stores you discovered during the self-isolation?*

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Release date

June 2020

Region

Russia

Survey time period

May 19-22, 2020

Number of respondents

442 respondents

Supplementary notes

* The statistic shows the share of respondents who answered "Very likely/rather likely."

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