China: non-alcoholic beverage retail sales value by sales channel 2024

In 2019, the retail sales of non-alcoholic beverages in China amounted to around 991.4 billion yuan. Traditional sales channels, primarily grocery and convenience stores, accounted for around 44 percent of the retail sales generating nearly 437 billion yuan that year. The value of non-alcoholic beverage retail sales through traditional distribution channels was expected to exceed 498 billion yuan by 2024.

Retail sales value of non-alcoholic beverages in China in 2019 with a forecast for 2024, by sales channel type (in billion yuan)

Characteristic	2019	2024*
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Release date

April 2020

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Region

China

Survey time period

2019

Supplementary notes

*Forecast.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020).

The types of sales channels were described by the source as follows:

Traditional channel primarily includes small grocery stores and non-chained convenience stores. These stores are commonly owned and operated by individual entrepreneurs or households.
Modern channel primarily includes shopping malls, supermarkets, and chained convenience stores.
Catering channel primarily refers to the catering service providers.
E-commerce channel primarily refers to the online sales platforms.
Other channels primarily include specialty channels and new retail channels represented by vending machines. Specialty channels primarily include air transportation, train stations, gas stations and highway service areas.

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