Transactional video-on-demand users in Denmark quarterly 2022-2023, by age
In the last quarter of 2023, the age group, in which transactional video-on-demand was most common in Denmark, was 35 to 44 years. 16 percent of them stated in a survey to have bought or rented single movies digitally on platforms like iTunes or Amazon Video. By contrast, the corresponding figure for people aged 65 to 74 years amounted to two percent.