Consumers' reasons for virtual car acquisition 2021

According to a survey conducted by Deloitte between September and October 2021, about 68 percent of car intenders in South Korea stated convenience as the main reason why they would prefer to buy their next vehicle fully or partial virtual, the highest value among all markets surveyed.

Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country

Characteristic	Convenience	Ease of use	Speed	Necessity	Desire to avoid dealer	Other
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

January 2022

More information

Region

Worldwide

Survey time period

September to October 2021

Number of respondents

1,348 respondents

Age group

18 years and older

Method of interview

Questionnaire

Supplementary notes

The original survey question was phrased as follows: "What is the main reason you would prefer to acquire your next vehicle via a virtual process?"

This data set includes responses from 245 respondents in Germany, 220 respondents in the U.S., 238 respondents in China, 278 respondents in India, 129 respondents in Japan, and 238 respondents in South Korea.

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