Main digital processes adopted in the global exhibition industry 2021, by segment
During the coronavirus (COVID-19) pandemic, exhibition companies worldwide canceled several in-person events and explored digital formats in 2020 and 2021. According to a June 2021 study, 80 percent of global exhibition venues added digital services or products around their existing exhibitions. Meanwhile, 45 percent of surveyed businesses in the service provider segment changed internal processes and workflows in their company into digital processes.