Main reasons to unsubscribe to SVOD services in China 2021
Rakuten Insight in May 2021, lack of eye-catching content was the most common reason among respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months. The same survey showed that those who intended to stop paying for SVOD services in the next three months in China accounted for 34 percent among the surveyed SVOD users.
According to a Chinese consumer survey conducted by