Main reasons to unsubscribe to SVOD services in China 2021, by gender
Rakuten Insight in May 2021, lack of eye-catching content was the most common reason among male respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months, with 41 percent of users saying so. The same survey showed that those who intended to stop paying for SVOD services in the next three months in China accounted for 34 percent among the surveyed SVOD users.
According to a Chinese consumer survey conducted by