During a 2022 survey, 6.2 percent of responding digital video advertising buyers stated they were planning to buy more then 81 percent of their digital video ads directly (buyer to publisher purchase using non-programmatic methods). More than 7.1 percent said they would buy more than 81 percent of their digital video ads using the programmatic direct method (using private marketplaces/deal IDs to purchase direct deals in an automated way) and 2.7 percent using programmatic real-time bidding (RTB) (buying on the RTB marketplace using whitelisting, blacklisting, or other methods to control where inventory is purchased).
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022
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Other statistics that may interest you Programmatic advertising in Europe
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
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- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
6
- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
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- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Alternatives to third-party cookies under evaluation in Europe 2024
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IAB Europe. (March 18, 2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. (2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned Purchase Methods of Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe, Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 Statista, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/ (last visited May 16, 2024)
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], IAB Europe, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/