Highest-earning e-commerce platforms in Kazakhstan 2022
Kaspi Shop (Kaspi Магазин) was the highest-earning online retailer in Kazakhstan, with a revenue from e-commerce reaching approximately 2.1 billion U.S. dollars in 2022. It was followed by Kaspi Travel which specialized in online travel ticket sales. The penetration rate of e-commerce in Kazakhstan was estimated at around 25 percent in 2023.