Toblerone brand profile in the United States 2023
When it comes to chocolate & candy bar eaters, brand awareness of Toblerone is at 60 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in the United States?
In total, 19 % of U.S. chocolate eaters say they like Toblerone.
What is the usage share of Toblerone in the United States?
All in all, 10 % of chocolate eaters in the United States eat Toblerone.
How loyal are the customers of Toblerone?
Around 8 % of chocolate eaters in the United States say they are likely to use Toblerone again.
What's the buzz around Toblerone in the United States?
In August 2023, about 5 % of U.S. chocolate & candy bar eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.