U.S. Gen Z attitude towards influencers and content creators 2022
According to a September 2022 survey conducted among users aged between 13 to 25 in the United States, approximately 34 percent of respondents reported having a very favorable opinion of YouTuber and content creator Jimmy Donaldson, better known as MrBeast. Additionally, 15 percent of respondents had a very favorable opinion of the American YouTuber Zach King. In contrast, around four out of 10 respondents reported holding a very unfavorable opinion of YouTuber and make-up artist James Charles.