Podcast advertising effectiveness in the U.S. 2022, by generation

Published by
Michele Majidi,
May 5, 2023
According to a survey conducted among podcast listeners in the United States in October 2022, 41 percent of Millennial respondents – (born between 1981 and 1996) and 33 percent of Gen X respondents (1965-1980) said they had bought a product or service because of a podcast ad. Among members of Generation Z, the share stood at percent.

Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation

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Release date

April 2023

Region

United States

Survey time period

October 29 to 31, 2022

Number of respondents

2,202 respondents

Age group

18 years and older

Special properties

sample is nationally representative

Method of interview

Online survey

Citation formats
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Overview

5

Digital overview

8

Video

4

Podcast advertising

4

Brand safety

5

Environmental, social, and corporate governance (ESG)

7

Logos

4

Artificial intelligence (AI)

5

Spotlight: Generation Z

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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